Promoting their new eyewear collection. An example of a good influencer marketing strategy is when Amazon and Khloé Kardashian partnered up for her baby shower. Much like any strategy, research is the first step. Staying updated is essential for any business to thrive. They are also known as KOLs (Key Opinion Leaders) and are admired experts in specialised topics. However, the numbers are likely to change so proper research is necessary. In fact, people are up for thrifty but worthy shops, even those who belong in high-class society. Collectively, this list illustrates just how much room there is for innovation in influencer marketing and how you can introduce it into your own brand. GOODFOODS had 3 ‘themes’ that each had recipes associated with it – dame-day traditions. From there, create your campaign goals and objectives and determine your desired results. You have to reward them for their time and effort. If you’re looking to create more personal relationships with your audience, micro-influencers are ideal. To start with, create a long-term campaign and let your creator sign a contract. This can also be applied to a consumer’s behavior when buying products and services. If you fail the first time, learn and adapt. Best Influencer Marketing Examples. It’s a fairly simple idea but worked well here. When you search for creators, use hashtags that are relevant to your niche or influencer research tools like SocialBlade and BuzzStream. The brand shared profiles of their ambassadors on their company website as well as photos of them wearing their products. But it’s a good idea to start small and grow over time. However, they are still very valuable with thousands (sometimes millions) of followers supporting their blogs. You can easily calculate this by dividing your benefit by the cost of your influencer investment. Instead of monetizing from paid sponsorships, they thrive on getting paid directly for their content. Also, consider your industry when you choose your network. You’ve got your influencer marketing plans, network and goals figured out, it is time to get the influencer on board. Influencer marketing is here to stay and now that you know how it works, you have a world of possibilities to play with. The campaign name was #wishyouwerehere. For Instagram stories, creators can add a “Swipe Up” button where they can paste your website link. Influencer Marketing Will Be Bigger Than Ever in 2020. Thanksgiving celebrations and Christmas/Hanukkah customs. Are they sharing content related to your brand and industry? Viele Unternehmen setzten schon lange auf Influencer Marketing.Jetzt zeigt eine Studie des Bundesverbands für Digitale Wirtschaft (BVDW), dass dieses Konzept durchaus erfolgreich ist. Früher noch skeptisch betrachtet und vorsichtig eingesetzt, sind Influencer heute ein fester Bestandteil im Online-Marketing. Hence, your brand may get a million reach or engagement through celebrities, but not the same amount of sales and conversions. Influencer Marketing Examples: 5 Brands Doing It Right in 2020. When you reach out to your chosen creator, make sure to state your objectives clearly. Is it still effective today? On YouTube, a long-form video might work much better. You can also tap local influencers, especially if you run a micro business. When you’ve given them enough information though, they’ll know just what kind of content to create. Then, examine how many people used the code. Say, you’re releasing a travel video, and the creator is your model or videographer. The basic format is through posting content on a feed. Loeffler Randall said the women were ‘cool girls doing cool things’ and this resonated with their audience. Have all expectations written down and agreed upon as well as signed by you and the influencer.